Social Media has revolutionalized the way we communicate and collaborate with friends and gather information from the web. The revolution is now making its way into the workplace.

The way we work is changing rapidly, offering an enormous competitive advantage to those who embrace the new tools that enable agile and simplified information exchange and collaboration to distributed workforces and networks of partners and customers.

Collaborative technologies liberate the workforce from the constraints of legacy communication and productivity tools like email. It provides business managers with access to the right information at the right time through a web of inter-connected applications, services and devices. Collaboration allows the collective intelligence of many to bubble up to the surface, translating to a competitive advantage in the form of increased innovation and productivity.

In this panel we chat with industry experts and vendors to explore topics such as:

-        Who is driving the adoption of collaborative tools?

-    What are the biggest barriers to adoption and how does one prove the business value /   ROI around social computing?

-    How does one be a better evangelist with their organization?

We'll follow the panel discussion with live Q&A from the audience.

Note: The panel will primarliy focus on collaboration/social aspects within the enterprise (as opposed to customer interaction and marketing aspects).

Panelists

Anshu Sharma - Vice President, Product Management, Salesforce

Greg D'Alesandre - Product Manager (Google Wave), Google

Oliver Marks - Founding Partner, Sovos Group

Raju Vegesna - Evangelist, Zoho 

Matt Tucker - CTO ,co-founder, Jive Software

Ross Mayfield - Charman, President & Co-founder, Socialtext

Moderator

Paige Finkelman - Business Development, Enterprise 2.0

Follow us on Twitter: https://twitter.com/soclmdiaentrp

Let your friends know in Facebook: http://www.facebook.com/event.php?eid=307829730802

RSVP on LinkedIn: http://events.linkedin.com/Social-Media-Revolution-Workplace/pub/222757

Event hosted by IIT Madras Alumni Association of California and Google Inc..

Update: Matt Tucker will be joining the panel in the place of Christopher Morace.

Panelist Bios

Anshu Sharma - VP (Product Management), Salesforce.com

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Greg D'Alesandre - Product Manager (Google Wave), Google

Greg is a Product Manager on Google Wave based in Sydney, Australia. Before heading down under he was a PM for Google Sites and Google Groups. Pre-Google Greg worked at a variety of start-ups in a variety of roles largely focused on Enterprise Software, most recently as a Product Manager for JotSpot leading up to the Google Acquisition. Eons ago, when the sun was still young, Greg received his ScB and ScM in Electrical Engineering from Brown University.

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Oliver Marks - Founding Partner, Sovos Group

Oliver Marks brings seasoned consulting guidance to companies on the effective planning of collaboration strategy, tactics, technology decisions, change management and roll out.

With extensive senior management practical experience in international enterprise collaboration, Oliver previously managed the Sony WorldWide collaboration extranet, and has worked with the American Management Association, Sun, Docent/SumTotal Systems, Harvard Business School and McKinsey & Company on major initiatives around knowledge transfer and change management.

Oliver has worked on Asian, European and American global enterprise collaboration initiatives and writes the ZDNet 'Collaboration 2.0' blog.

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Raju Vegesna - Evangelist, Zoho

Raju is an evangelist for Zoho and is one of the foremost thought leaders in the Office 2.0 revolution. Raju is one of the key people responsible for developing the strategic direction of the Zoho Suite. He is an avid blogger (see: blogs.zoho.com), and users of Zoho are encouraged to contact him directly. Prior to joining AdventNet, Raju co-founded an Internet services company serving the educational market. He holds a Bachelors degree in Computer Science.

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Matt Tucker - CTO ,co-founder, Jive Software

Matt Tucker, co-founder and CTO of Jive Software, is responsible for the long-term technical and strategic direction of Jive's products. Along with Bill Lynch, Matt founded Jive Software in 2001 and has helped build the company from two people to over a hundred. Matt is an active member in open standards communities including having served on the board of the XMPP Standards Foundation.

Prior to Jive, Matt worked as a software engineer at an internet startup in San Francisco called 4charity.

Matt holds a BS in Computer Science from the University of Iowa.

You can find Matt on LinkedIn and Twitter

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Ross Mayfield - Chairman, President & Co-founder, Socialtext

Ross Mayfield is Chairman, President & Co-founder of Socialtext. Prior to Socialtext, Mayfield served as VP of Marketing for a Fujitsu spinout and CEO of an enterprise risk management software company. Mayfield co-founded and served as president of RateXchange (AMEX:RTX), the leading B2B commodity exchange for telecom. Mayfield served as the marketing director of the largest privately help telecommunications group in Eastern Eurpoe and was the internal lead manager of their Initial Public Offering. He also founded an ISP, a web-design company, and has served on a number of Advisory Boards of high tech startups.

Mayfield is a former advisor to the Office of the President of Estonia and began his career in the non-profit sector. He holds a B.A. in Political Science from the University of California at Los Angeles and completed the Management Development for Entrepreneurs(MDE) program of the Anderson School of Business. A noted blogger and industry expert, Mayfield is a serial and social entrepreneur. He blogs at http://ross.typepad.com

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Paige Finkelman - Business Development, Enterprise 2.0

Paige Finkelman is focused on Business Development for Cloud Connect and the Enterprise 2.0 Conference, two TechWeb produced events. She also serves as Chairperson for the Launch Pad competitions held in conjunction with her events, working closely with start-ups in the collaboration and cloud space. Prior to TechWeb, Paige managed sales for various online and print video game publications at Ziff Davis Media Inc. With a career that originated in the legal field, Paige has worked for several prominent firms including Jones Day and Steel & Shamash in London, Manchester and San Francisco. She holds a LL.B. Hons degree from the University of Manchester in England and currently resides on top of a hill in San Francisco, CA. Paige reflects on the impact of social tools in the enterprise at http://tornpaige.com/.

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